"Aldi UK Managing Director Details"

A review of Aldi by Customer Complaints written on Tuesday 2nd of October 2007

For those in need of satisfaction ...

The Aldi Head Office address;

Mr Paul Foley

UK Managing Director

Aldi Stores Ltd

Holly Lane

Atherstone

Warwickshire

CV9 2SQ

01827 711800 (automated answer: key 1 for buying department - ask for Paul Foley or the MD Buying or key 4 for Atherstone Regional office which is located in same building. In this case ask for MD or Operations Director who runs the stores and Area Managers)

Aldi keeps costs low by stripping out unnecessary costs, the main one being payroll. They pay the few staff they have quite well, but expect double the work until people fold, which most do eventually as they juggle multiple hats.

Consequently, Aldi tries to protect it's staff productivity by not publishing contact details, whilst justifying this by saying the customer gets a 'better service' in having an already hassled store manager deal with the issue face to face. This ignores the fact that the poor customer has to get in their car and drive to their Aldi rather than pick up the phone.

However, Aldi will deal with your complaint efficiently once you get through this route because they want to get rid of you and concentrate on running a business! You will almost certainly be contacted by your local Area Manager.

Be persistent and contact the Head Office again and again if you don't get the result you want. The Area Manager is under tremendous pressure for standards and doesn't have time to waste on dealing with customer complaints (Tesco have a seperate department for this which the Aldi Area Manager has to absorb into their busy schedule) so they want to deal with you quickly - and certainly can't afford negative feedback getting back to Paul Foley or their Operations Director!

The 'No Quibble Guarantee' is as good as it says as a result of all this - any store manager who denies this is trying to fob you off, under pressure from the Area Manager to reduce costs for which they are all accountable. Technically you do need a receipt, but if you have a clearly identifyable Aldi product (and most are)you should get your refund anyway if you kick up enough of a fuss and stick to your guns (especially if you contact or threaten to contact Paul Foley)BECAUSE THEY WANT TO GET RID OF YOU AND PAYING FOR YOUR REFUND IS CHEAPER THAN EMPLOYING A CUSTOMER COMPLAINTS DEPARTMENT!

One last thing; Store Managers and Area Managers have discretionary 'compensation allowances'. Don't miss the chance to gain yourself a £10 - £20 free shopping voucher. A free bunch of flowers is an almost automatic response to a complaint so be 'dissapointed' and you'll get the chance to try some superb Aldi products for free! They don't have time to think and will gratefully remove an issue from their day to move on!

Good luck and update this blog with your successes and how much your free shop was worth.

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