"Aldi - a misunderstood store"

A review of Aldi by George Ringwood written on Sunday 3rd of February 2008

In my experience because Aldi's prices are low, it is assumed that their products are in some way inferior. Wrong!

After 3 years trying various products they sell, my wife and I usually call in every week now to buy superb smoked salmon, wines, really fresh vegetables and whatever else takes our fancy as the quality is excellent belying the low prices. I used to buy a lot of their excellent Rex photoprinting paper, a quarter of the price of the big names, but it seems to have been discontinued. However their Tevion CD and DVD disks are excellent.

A few years ago I spent £750 on a Medion computer as did some of my friends. Mine was a lemon and Aldi refunded the cost 3 months later straight into my bank and without a quibble after I had tried, but failed, to use it successfully for video-editing; friends who'd bought the same model for the same purpose have had no problems. I was very impressed by Aldi's attitude but the helpline from Medion (their computer supplier) was a dead loss.

Another real positive about Aldi's is their staff who work harder and more cheerfully than any other supermarket I've been to. (I can't speak for Waitrose as I haven't been in one- yet).

The only negative is the limited product range and its rough and ready display, but even that eventually becomes part of its charm.

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